Touching new Starbucks ad is about a trans teen changing his name

James grabs the Starbucks cup with his name on it

James grabs the Starbucks cup with his name on itPhoto: YouTube screenshot/Starbucks UK

A new Starbucks ad follows a trans boy as he starts going by his new name.

 

The ad will air on television in the U.K. and online, and it’s part of a partnership with the U.K. transgender youth organization Mermaids. The chain will sell limited-edition mermaid cookies to raise up to £100,000 ($130,000) for the group.

In the ad, which is part of the “What’s your name?” campaign for Starbucks, a trans teen named James keeps on getting called by his deadname – at the doctor’s office, on his student ID card, by family.

At the end of the ad, James goes to Starbucks, where an employee asks him what his name is.

“It’s James,” he responds, and the employee writes it on the cup.

People on Twitter loved the ad. Some transgender people reminisced about the first time they used their name at Starbucks.

At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. Starbucks welcomes you, whoever you are. Find out more at https://stories.starbucks.com/emea/stories/2020/whatsyourname/ 

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Rachel Harper@Harperexpress

This was from 2 years ago at Schiphol Airport, Amsterdam. It was such a beautifully written confirmation of who I am.Fab to see @Mermaids_Gender being supported👍

View image on Twitter

When will the mermaids cookie be available to buy? Also love this campaign so much, especially as I did this myself when trying to find a new name. Thank you @Mermaids_Gender

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leo the hamster dad 🐹@sipping_theT

As someone who is trans I can’t express how much this campaign means. Loved to know when the cookie is available!

At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. Starbucks welcomes you, whoever you are. Find out more at https://stories.starbucks.com/emea/stories/2020/whatsyourname/ 

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Source: https://www.lgbtqnation.com/2020/02/touching-new-starbucks-ad-trans-teen-changing-name/?fbclid=IwAR0kCw17wkDIi3boBeJdElolfd4gfBzsO_W3r_gKSF-q8XhEXEoSeqg94c0