A community led approach that taps into the ‘shareability’ of social media will help to get out important messages about HIV and STI prevention

A fresh approach to HIV and STI prevention
Dominic Ford

Two of Australia’s biggest sexual health organizations have come together to create a ‘fresh’ way of providing sexual health information for men who have sex with men (MSM).

Emen8 is a new website that brings an innovative, digital approach to health promotion which was created with the knowledge of decades of experience and the power of community connection.

Emen8 was produced by Australia’s two largest HIV and LGBTI health organisations, ACON and the Victorian AIDS Council (VAC).

It was designed to make information about HIV and sexually transmissible infections (STIs) prevention more accessible and appealing.

The idea is to encourage regular reading, where articles relate sexual health information to a broader range of contexts – whether that be emotional health and wellbeing, travel, culture or even style.

ACON CEO Nicolas Parkhill said ramping up the ‘shareability’ of the content would help to amplify health messaging.

‘Men who have sex with men account for over three quarters of all annual HIV diagnoses in Australia and are disproportionally affected by other STIs,’ he said.

‘As health promotion organisations, we know that building an ongoing relationship with communities where we can have an ongoing conversation is an effective way to build health literacy. In turn, influence behaviours like having a routine sexual health test and maintaining sexual health and wellbeing.’

‘Emen8 is focussed on delivering evidence based, high quality, accessible and culturally appropriate information to help gay men look after their own health, as well as the health of their sexual partners.

‘Digital technology has been helping ACON and VAC deliver health promotion outcomes for many years. We’re looking forward to utilising this expertise on a national scale as we roll out Emen8.’

Watch the NSFW launch video:

Author: Shannon Power

Source: http://www.gaystarnews.com/article/a-fresh-approach-to-hiv-and-sti-prevention/